Instinct® Be Natural™ Real Salmon & Brown Rice Recipe

Natural nutrition begins here. Instinct® Be Natural™ Real Salmon & Brown Rice Recipe starts with wild-caught salmon and never contains filler, corn, wheat, soy or by-product meals or artificial preservatives and colors. Guided by our belief in the power of raw, each piece is tumbled with crushed freeze-dried raw fish - raising the bar in nutrition and taste.​Wild-caught salmon is our first ingredient, making real animal proteins our #1 and #2 ingredients followed by hearty whole grains

NO FILLERS - made without corn, wheat, soy, chicken or poultry by-product meal, brewer's rice, artificial colors or preservatives. POULTRY-FREE recipe.

Raw on every piece - our kibble is tumbled with freeze-dried raw for nutrition and taste

We believe in the power of raw because raw is real meat, natural, protein packed, minimally processed and made from whole-food ingredients

Made in the USA with the finest ingredients from around the world. Natural nutrition with added vitamins and minerals

 Salmon, Menhaden Fish Meal, Oatmeal, Barley, Brown Rice, Canola Oil (preserved with Mixed Tocopherols and Citric Acid), Salmon Meal, Dehydrated Alfalfa Meal, Ground Flaxseed, Natural Flavor, Carrots, Montmorillonite Clay, Salt, Apples, Blueberries, Cranberries, Potassium Chloride, Vitamins (Vitamin E Supplement, L-Ascorbyl-2-Polyphosphate, Niacin Supplement, Thiamine Mononitrate, d-Calcium Pantothenate, Vitamin A Supplement, Riboflavin Supplement, Pyridoxine Hydrochloride, Vitamin B12 Supplement, Folic Acid, Vitamin D3 Supplement, Biotin), Choline Chloride, Minerals (Zinc Proteinate, Iron Proteinate, Copper Proteinate, Manganese Proteinate, Sodium Selenite, Ethylenediamine Dihydriodide), Freeze Dried Cod, Yeast Culture, Dried Lactobacillus acidophilus Fermentation Product, Dried Enterococcus faecium Fermentation Product, Dried Aspergillus niger Fermentation Extract, Dried Trichoderma longibrachiatum Fermentation Extract, Dried Bacillus subtilis Fermentation Extract, Rosemary Extract.​

We enhanced our Be Natural® recipes by increasing the amount of protein from animal sources to 70% or more. This update also reduced the amount of vegetable protein and removed peas and sweet potatoes. As a result of these changes,  we improved palatability and maintained our high levels of digestibility. No transition for your pet is needed with these new recipes. A link to a side-by-side recipe comparison can be found above.​